We are thrilled to announce a transformative strategic partnership with Licensing Horizons, a major licensing and brand management agency operating across the Middle East and North Africa. This milestone represents a crucial expansion of QTouch's global footprint, positioning our innovative venue engagement platform in one of the world's fastest-growing retail and hospitality markets.
Licensing Horizons becomes QTouch's exclusive licensing partner across the MENA region, bringing our digital engagement solutions to premium venues throughout the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, and Morocco.
The Partnership Scope
This strategic partnership establishes Licensing Horizons as the exclusive distributor of QTouch's venue engagement platform across the MENA region, covering seven key markets:
- UAE & Saudi Arabia — Phase 1 launch in Q1 2026, targeting premium malls, hotels, and high-end dining establishments
- GCC Nations — Rollout to Qatar, Kuwait, and Bahrain in Q3 2026, expanding into luxury hospitality and retail
- North Africa — Expansion to Egypt and Morocco in Q1 2027, capturing emerging market opportunities
Together, we are targeting over 500 premium venues in the first year alone, positioning QTouch at the center of digital transformation in MENA's thriving hospitality and retail sectors.
Understanding the MENA Market Opportunity
The MENA region represents one of the most dynamic and high-growth markets for venue-based engagement. With unprecedented investment in hospitality infrastructure, mega-retail projects, and luxury dining concepts, the region's premium venue landscape is expanding rapidly.
MENA's affluent consumer base and world-class hospitality venues create an ideal environment for QTouch's engagement solutions. High foot traffic, extended dwell times, and receptive audiences make MENA venues perfect for brand partnerships and customer engagement campaigns.
The region's retail and hospitality sectors are experiencing explosive growth, with new high-end malls, five-star hotels, and premium restaurants opening continuously. This expansion creates unprecedented opportunities for innovative customer engagement technologies.
Licensing Horizons: A Strategic Partner
Licensing Horizons brings deep regional expertise, established relationships with major venue operators, and a proven track record of successful brand partnerships across MENA. Their extensive network spans retail chains, hotel groups, restaurant operators, and entertainment venues throughout the region.
With their local market knowledge and established partnerships, Licensing Horizons is ideally positioned to accelerate QTouch's adoption across MENA's premium venue ecosystem. Their team understands regional preferences, regulatory environments, and the unique opportunities in each market.
Market Targets and Venue Categories
Our joint strategy focuses on premium venue segments with the highest engagement potential:
- Luxury Malls & Shopping Centers — High-footfall destinations with affluent shoppers and extended dwell times
- Five-Star Hotels & Resorts — Guests with elevated expectations and receptiveness to premium brand experiences
- Fine Dining Restaurants — Wait-time engagement opportunities with sophisticated, engaged audiences
- Premium Hospitality — Lounges, clubs, and entertainment venues with captive audiences
Financial Projections and Growth Timeline
This partnership is projected to generate significant value for both organizations. Conservative financial models project $5 million in licensing revenue over the first three years, with potential for substantial upside as the partnership matures and market penetration deepens.
Our phased rollout approach ensures sustainable growth and operational excellence at every stage:
- Q1 2026: Launch in UAE and Saudi Arabia with initial target of 150+ venues
- Q3 2026: Expansion to Qatar, Kuwait, and Bahrain, reaching 300+ total venues
- Q1 2027: North Africa expansion to Egypt and Morocco, targeting 500+ venues
This measured approach allows us to optimize operations, gather customer insights, and establish best practices before expanding to additional markets.
The Competitive Advantage
QTouch's platform brings several distinctive advantages to the MENA market:
- Proven Technology — Battle-tested engagement solutions with measurable results from European partnerships
- Regional Expertise — Partnership with Licensing Horizons ensures culturally-relevant, market-optimized deployments
- Scalability — Platform architecture supports rapid expansion across multiple venues and markets
- Brand Partnership Network — Access to global and regional brands seeking high-quality engagement opportunities
"This partnership with QTouch represents a transformative opportunity for the MENA region. Their venue engagement platform aligns perfectly with the premium venue ecosystem we serve across the Middle East and North Africa. We're excited to bring their innovative solutions to our network of premier retail, hospitality, and dining partners." — CEO, Licensing Horizons
"Licensing Horizons is the ideal partner to unlock MENA's tremendous potential for QTouch. Their deep regional expertise, established relationships, and commitment to excellence make them the perfect strategic partner for this expansion. Together, we're positioned to transform customer engagement across the MENA region's most prestigious venues." — Steeve Attali, CEO, QTouch
What's Next
The Licensing Horizons partnership marks a pivotal moment in QTouch's global expansion strategy. Our successful European partnerships with leading venue operators have validated our platform and positioned us for rapid international growth. MENA represents the next frontier for QTouch's expansion.
With Licensing Horizons as our exclusive regional partner, we're poised to establish QTouch as the leading venue engagement platform across MENA. The combination of our proven technology and their regional expertise creates a powerful platform for mutual growth and success.
We're committed to delivering exceptional results for both our venue partners and brand advertisers throughout the region. The future of customer engagement in MENA's premium venues is being written now, and we're excited to lead this transformation together with Licensing Horizons.
