We are thrilled to announce a transformative partnership with Domino's Pizza, one of the world's largest pizza chains. This milestone represents QTouch's biggest partnership to date, bringing our innovative in-venue digital engagement platform to over 800 Domino's locations across France, Belgium, and the Netherlands.
This strategic collaboration opens unprecedented opportunities for brand engagement in quick-service restaurants, where customer wait times create the perfect window for meaningful brand interactions.
The Partnership Scope
Our integration with Domino's spans multiple customer touchpoints across their European venues:
- In-store digital screens during wait times — Engaging customers while they wait for their orders with entertaining and relevant content
- Takeaway counter activations — Strategic placements at the point of purchase to drive brand awareness and engagement
- Delivery packaging brand inserts — Reaching customers even after they leave the venue through innovative packaging partnerships
This multi-channel approach ensures that partner brands can connect with Domino's 2 million plus monthly European customers across their entire journey.
Understanding the Opportunity
Domino's European operations represent a unique engagement opportunity. With average wait times of 8-15 minutes, Domino's customers are a captive, receptive audience. This window is ideal for brand engagement—customers are relaxed, in a purchasing mindset, and open to discovering new products and services.
The scale is remarkable: 2 million+ customers monthly across three major European markets means partner brands gain unprecedented reach into engaged audiences in premium QSR locations.
Proven Results from Pilot Program
Before this nationwide rollout, we conducted an extensive pilot program across 50 test locations. The results exceeded expectations:
- 30% engagement rate — Customers interacted with digital content at three times the industry standard rate
- 18% coupon redemption rate — Partner offers drove significant conversion and measurable customer acquisition
- Strong advertiser feedback — Brands reported high-quality engagement and interest in expanding campaigns
These metrics validate our core thesis: digital engagement in venues drives real business results when executed strategically.
Financial Impact and Market Growth
This partnership is projected to generate significant value for both organizations. Domino's will realize an estimated €2.5 million in additional annual revenue through brand partnerships alone. Beyond direct revenue, the partnership enhances the customer experience and reinforces Domino's position as a forward-thinking, innovative brand.
For QTouch and our partner brands, this represents a transformative market expansion into one of Europe's most dynamic QSR networks.
Rollout Timeline
The partnership launches in phases to ensure excellence at every stage:
- Q1 2026: Nationwide rollout across all Domino's locations in France
- Q3 2026: Expansion to Belgium and Netherlands locations
This phased approach allows us to optimize operations, gather customer insights, and refine our offerings before the full European expansion.
Categories Built for Success
Our research identified four brand categories perfectly suited to Domino's audience:
- Beverages — Complementary products that pair naturally with food purchases
- Snacks — Perfect impulse purchases during wait times
- Entertainment — Streaming services, gaming, and media content resonate strongly with this demographic
- Lifestyle — Fashion, technology, and wellness brands connecting with tech-savvy customers
"This partnership with QTouch represents a new era of customer experience innovation at Domino's. By integrating cutting-edge digital engagement into our venues, we're creating value for our customers, our partners, and our business. We're not just serving pizza—we're creating memorable experiences." — European Vice President, Domino's Pizza
"This milestone validates our vision for the future of venue-based marketing. Domino's partnership demonstrates the power of QTouch's platform to deliver measurable results at scale. We're just beginning to unlock the potential of digital engagement in quick-service restaurants across Europe." — Steeve Attali, CEO, QTouch
What's Next
The Domino's partnership is just the beginning. This success creates a blueprint for similar expansions with other major restaurant and venue operators. We're seeing unprecedented interest from global brands eager to access engaged audiences in premium venue environments.
The future of customer engagement is here, and it's built on understanding how to create meaningful interactions in physical spaces. We're excited to lead this transformation with Domino's and our growing network of venue partners.
The next chapter of QTouch's growth story is being written in Domino's locations across Europe. We can't wait to share the results with you.
