The story behind QTouch — and why it matters.
Digital advertising promised precision — but lost something essential. Brands could reach millions of screens, yet failed to connect with consumers when it mattered most: when they were physically present in a venue, relaxed, and open to discovery.
Meanwhile, venues welcomed thousands of visitors daily — with no way to monetize their most valuable asset: the attention of real people, in real places, at real moments.
Brands were spending billions on digital ads consumers ignored. Banner blindness, ad blockers, scroll fatigue — the average display ad click-through rate sat below 0.1%. They needed a new way in.
Venue owners had captive, receptive audiences sitting in waiting rooms and lobbies every day — but zero tools to create value from that attention.
Two worlds running in parallel. Massive untapped potential. No bridge between them — until now.
What if venues could operate like digital platforms? Not with intrusive ads — but through smart brand experiences via WiFi portals, screens, and loyalty programs already in place.
Consumers spending 8-15 minutes in a venue are a premium audience — relaxed, engaged, ready to buy. Not interruption marketing. Contextual, welcome, valuable.
"The future of advertising isn't choosing between digital or physical — it's connecting them. Venues hold the key: foot traffic, context, and consumer intent. Brands need engaged audiences. The opportunity was to connect these two worlds."— The QTouch founding insight
One mission: democratize venue-based advertising. An open platform any venue can adopt, any brand can access. Built on one principle — win-win-win.
For venues:
New revenue from brands eager to reach their audience
For brands:
Direct access to engaged audiences in premium venues
For consumers:
Better experiences in the places they already love
Technology invisible to consumers, powerful for venues and brands. Audience measurement, campaign management, content delivery, analytics — all privacy-first.
Early traction in France validated the model. QTouch rapidly expanded to Morocco and the MENA region, partnering with premium restaurants, hotels, and retail spaces. By 2025: three continents, hundreds of venues.
Not just geographic growth — categorical. From restaurants to salons, stadiums, hotels, and luxury retail. Every new venue type pushed the platform forward.
We believe data should empower venues without ever compromising the people who visit them.
We help venues understand foot traffic, peak hours, audience profiles, and engagement patterns — turning raw data into a powerful tool to attract premium brands.
Privacy isn't an afterthought — it's built into every layer of the platform. All data is anonymized and aggregated. No personal tracking, no individual profiling, full compliance with European regulations.
When venues can prove their audience value with clear, trustworthy data, they attract higher-quality brand partnerships — and earn more. Data becomes their strongest sales argument.
“We prove that you can leverage data to create value for everyone — without ever crossing the line on privacy.”
Three principles drive everything we do:
Every decision grounded in metrics and real customer insights. No guesswork.
If the experience isn't great for venues, brands, and consumers — we've failed.
Talent from France, Morocco, Belgium, and beyond. Diverse perspectives build better products.
This is just the start. Venue-based advertising will become as measurable as online channels. Next: emerging markets, AI-powered insights, and venue categories yet to be explored.
The future isn't digital or physical — it's hybrid. The future belongs to platforms serving all three: venues, brands, and consumers.
"We're not just building a marketing platform. We're rewriting how physical spaces create value in a digital-first world."— QTouch
Not more noise. Not more interruption. Meaningful connections between brands and people, powered by the places they love. That's QTouch.
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