We're excited to announce a dynamic new partnership with Bagelstein World Franchise, the trendiest French bagel restaurant chain taking Europe by storm. This expansion brings QTouch's powerful in-venue engagement platform to all Bagelstein locations across France and Belgium, unlocking fresh opportunities to connect with their vibrant, young urban audience.
Bagelstein represents a unique venue category for QTouch—casual dining with rapid turnover, young demographics, and a culture of style and innovation. This partnership opens entirely new possibilities for brand partnerships in the trendy casual food space.
About Bagelstein
Bagelstein World Franchise has become a cultural phenomenon across Europe with over 60 locations spanning France and Belgium. Known for their irreverent, fun branding and commitment to quality ingredients, Bagelstein has captured the hearts of young urban professionals, students, and style-conscious consumers aged 18-35.
The chain's success lies in its ability to blend casual dining with premium experience—offering more than just food, but a lifestyle destination where customers want to spend time, connect with friends, and be seen. This made Bagelstein an ideal partner for QTouch's engagement philosophy.
The Partnership Opportunity
Bagelstein locations represent prime real estate for brand engagement. With average customer dwell times of 20-30 minutes, customers have time to engage with content while enjoying their meals. The young demographic—predominantly aged 18-35—is highly receptive to digital interactions, brand discovery, and special offers.
QTouch's platform will be deployed across all Bagelstein venues through in-store digital screens and point-of-purchase activations, creating multiple touchpoints for partner brands to connect with this highly engaged audience.
Pilot Results: Strong Youth Engagement
We conducted an extensive pilot program across select Bagelstein locations before the full rollout. The results were exceptionally strong, validating our strategy for this venue category:
- 32% engagement rate — Young audiences actively interacted with digital content at significantly higher rates than average
- 20% coupon redemption rate — This demographic actively converts when presented with relevant offers and experiences
- High brand affinity — Partners reported strong positive sentiment and interest in expanded campaigns targeting this audience
These metrics confirm that young consumers in casual dining venues are highly receptive to digital brand experiences when executed thoughtfully and aligned with their lifestyle interests.
Perfect Brand Categories for Bagelstein's Audience
Our research identified ideal brand categories for Bagelstein's young, urban demographic:
- Streetwear — Fashion brands resonate strongly with style-conscious customers
- Beverages — Specialty drinks, energy drinks, and premium beverage brands pair naturally with the food experience
- Entertainment — Streaming services, gaming, music platforms, and events appeal strongly to this age group
- Tech Startups — Innovation-focused brands and emerging technology companies align perfectly with Bagelstein's forward-thinking audience
Revenue Impact and Growth
This partnership is projected to generate significant value for Bagelstein. Based on pilot results and venue scale, Bagelstein will realize an estimated €450,000 in additional annual revenue through brand partnerships. This revenue enhancement comes with minimal disruption to operations, creating pure upside for the business.
For QTouch and partner brands, this represents an exciting expansion into a fast-growing casual dining segment with a premium, youthful demographic.
Rollout Timeline and Expansion Strategy
The partnership will be rolled out in strategic phases to maximize success:
- Q1 2026: Full deployment across all Bagelstein locations in Paris and Île-de-France region
- Q2 2026: Expansion to remaining Bagelstein locations across France and Belgium
This phased approach allows us to optimize operations and gather valuable insights about engagement patterns specific to the Bagelstein audience before full geographic expansion.
"Bagelstein's mission is to create a lifestyle brand that resonates with young urbanites. QTouch's platform allows us to deepen that connection and create additional value for our customers while generating meaningful revenue. This partnership is a natural extension of what we're already doing—creating spaces where people want to be." — COO, Bagelstein World Franchise
"Bagelstein represents exactly the kind of venue partner we're excited about—innovative, youth-focused, and culturally relevant. Their pilot results showed exceptional engagement from young audiences. This partnership validates our thesis that QTouch can drive real value across diverse venue categories, from quick-service to casual dining, as long as we understand each audience's unique interests and behaviors." — Steeve Attali, CEO, QTouch
What This Means for the QTouch Network
The Bagelstein partnership represents an important expansion of our venue network beyond traditional quick-service categories. We're proving that our platform works across diverse hospitality segments—from pizzerias to bagel shops to cafés to hotels.
The success with Bagelstein's young demographic opens new opportunities with other trendy casual dining concepts, food halls, and lifestyle-focused venues. We're seeing growing interest from premium casual dining chains eager to engage their digitally-native audiences.
This is just the beginning of QTouch's expansion into new venue categories and demographics. We're building a truly diverse network of premium engagement opportunities for brands seeking to reach specific, engaged audiences across Europe.
